While working with an external firm I was enlisted to design and develop the official website for Pamela Anderson. After meeting with Pamela we established a clear path for her web presence and strategy, with the intention of heightening her brand. The website was to be stylish and elegant; modest but exciting; sophisticated and yet unpretentious. After a few iterations we struck on a design that met all of our initial criteria. The end product was a leap forward for the brand: establishing a professionalism and decorum while keeping the edge which is undoubtedly Pamela Anderson.