Difference Capital Financial is a publicly traded Toronto investment firm which targets late-stage private growth companies with a primary focus on technology, media and healthcare.In the years since their founding they have built a portfolio that consists of some of the most compelling private growth companies in Canada. Difference Capital was founded by Michael Wekerle described by the Globe and Mail as one of Bay Street’s legendary investment traders. He is also one of the venture capitalists on the award-winning CBC series Dragons’ Den
We were tasked with the User Interface and UX design for the project as well all of the development. Working from wireframes, through high fidelity design flats we established a design language for the interface which translated seamlessly across all of the interfaces. In addition to the design, we tailored the CMS interface so it’s simple, intuitive and easy to use for non-technical users. Also, integrating with APIs to display up to the minute stock valuations for the company.